The folks at teespring contacted me to work through some complex AMPScripting needs. As it turned out, their marketing team was targeting specific audiences with some email content–but it was taking a great deal of time to build the audience each time, build the current collections that were available at the time of send, and build the email.
I was able to jump in and utilize their current product feed and sales information, and combine them to determine any subscriber’s preferences based on past purchase history. Then I could use this in combination with AMPScript within the email to get each subscriber the best selling t-shirts, but only for the category of shirts that they are most interested in.
The email was smart enough to show best sellers when there weren’t dynamic favorites available. The team was very happy with this work, and it has increased revenue, and dramatically reduced their time working on similar emails–as it’s completely automated.